Roger thinks he’s a normal rabbit, though he’s obviously not. He’s stupid, but at the same time cute, like all rabbits, but he’s got something different: he’s lived in a laboratory since he was born. For him, the countryside as such simply doesn’t exist. Trees have been replaced by tables stacked high with test tubes and his burrow by a terrarium, though the only thing that really puzzles him is that his “forest” is always filled with people in lab coats.

 Once a week one of these guys removes Roger from his glass burrow and takes him to an enormous room. There, a carrot is tied to his head and he’s left on a treadmill to run. And like the obedient and stupid rabbit that he is, he starts running and tries to catch the carrot but never does, so he runs faster and faster. What he doesn’t realize is that when he runs the wheel generates electricity and at a certain point…ZAAAAP! he gets a small shock and the carrot falls, scorched, at his feet. But the shock is the least of it; what matters most to Roger is that he gets his carrot even quicker than the time before.